Add to sequence (webinar)

Field	Value
ID	91751557
Status	Enabled
Object Type	CONTACT
Scope	sales
Created	Oct 2, 2025
Updated	Oct 2, 2025

Functional Analysis

Business Trigger: Contact registers for or shows interest in a webinar and should receive follow-up sales outreach

Business Outcome: Contact is enrolled in a webinar-specific sales sequence for nurturing

Type: Routing | Complexity: low

Standard sequence enrollment based on webinar engagement

**Scope Note:** Webinar registration is typically marketing-driven, but sequence enrollment is sales activity

How This Workflow Functions

This workflow is designed to convert the trigger "Contact registers for or shows interest in a webinar and should receive follow-up sales outreach" into the outcome "Contact is enrolled in a webinar-specific sales sequence for nurturing".

Runtime Metric	Value
Total action nodes	5
Decision points (branches)	1
Data update actions	0
Delay/wait actions	0
Notification actions	0
Task creation actions	0
External call actions	0

Enrollment / Entry Criteria

Legacy Segment Criteria

Group	Criteria
1	webinar_invite EQ 1

Step-by-Step Action Flow

Sequence	Context	Action Type	What Happens
1	Main Flow	BRANCH	Evaluate conditions: hubspot_owner_id SET_ANY 80981656;79879293;86258918;84417371;86526326;69713900;80773718;87573378;628676939;86866057;80568717;219549035;628676941;86970735;85412724;81106218;84996041;80432059;88115994;83340986;81613954;81106594;83632252
1.A.1	Main Flow > Accepted	EXTENSION	Execute EXTENSION action
1.R.1	Main Flow > Rejected	LEAD_ASSIGNMENT	Execute LEAD_ASSIGNMENT action
1.R.2	Main Flow > Rejected	COPY_PROPERTY	Execute COPY_PROPERTY action
1.R.3	Main Flow > Rejected	EXTENSION	Execute EXTENSION action

Data Touchpoints

Field	Usage	Contexts
webinar_invite	read	enrollmentTrigger
hubspot_owner_id	read	branchCondition

Action Narrative

Branch:

EXTENSION

LEAD_ASSIGNMENT

COPY_PROPERTY

EXTENSION

Group: Sales Sequence Management